?Why do major brands still use promotional SMS panels

Take a closer look at the promotional text messages you’ve received over the past few months. You will undoubtedly notice that most of these messages are sent by major companies and professional businesses. If you’ve never paid attention to this before, now we want you to ask yourself: **Why do big brands still use SMS marketing panels?** Or, why is it that even brands with no limitations on their advertising budgets continue to rely on SMS panels despite the rise of social media and other modern advertising channels? If you don’t know the answers yet, stay with us. In the following, we will explain all the key points and reasons why professional businesses continue to use SMS marketing

 ?What Is SMS Marketing

First, let’s briefly review what SMS marketing is and what it’s used for. An SMS panel is a practical tool that allows you to send one or several types of text messages in a targeted way to your audience. Some businesses purchase an SMS panel to support their advertising efforts and automate their operations. Meanwhile, others only need these services temporarily—for example, to run specific marketing campaigns—so they simply buy bulk SMS services.

These messages can be used to introduce a brand, present a new product, send discount codes, offer special promotions, and much more. Sending SMS through a panel is very different from sending messages via a mobile phone. Without access to the panel’s number database and other features, it is practically impossible to run a fast, efficient, and targeted advertising campaign.

 SMS Marketing Is Not Just for Small Businesses

Now that we understand the nature of SMS marketing, it may seem like this method is only suitable for small or newly established businesses trying to introduce their brand. However, promotional SMS panels are not limited to small businesses. In fact, large companies that understand effective marketing strategies tend to use this  .method even more

Today, advertising on social media has become saturated. Many businesses either rely on influencers or create their own pages and websites to promote their services. However, audiences on social media are exposed to so many ads daily that they no longer trust promotional videos or posts the way they used to. Many viewers don’t even watch these ads at all.

But SMS marketing is different. You can deliver your message **directly** to the customer’s device and be certain that they can view it without internet access or a specific app. It’s also important to note that SMS advertising is both more **targeted** and **easier to schedule**.

So, as you can see, many well-known and leading brands still use SMS marketing for their promotional activities-

 Reasons Why Large Businesses Use SMS Marketing

We mentioned earlier that well-known and major Iranian brands also turn to SMS marketing. Now let’s take a closer look at the reasons behind this and understand why this method is still widely used among large businesses.

 Bringing Back Former Customers

One of the most important marketing strategies for maintaining high sales in larger businesses is **retaining existing customers**. Companies that truly understand the advertising and marketing landscape never focus solely on attracting new customers. Instead, they often create a virtual loyalty club made up of long-time customers to whom they send exclusive offers and special discounts.
These offers and discount codes help ensure that customers do not forget the brand. In addition to improving customer satisfaction and encouraging referrals, this approach also increases sales by re-engaging previous customers.

 Increasing Sales Through Various Campaigns

Discount codes and special offers don’t always have to be reserved for loyal customers. Sometimes you can simply send your offers to new, targeted audiences. This can be achieved by launching seasonal campaigns.
For example, you can put discounts on older inventory to boost visibility for new products or services. By sending SMS messages to your audience during these campaigns, you can effectively encourage purchases.
For instance, many large bookstores—such as Shahr-e Ketab or Bagh-e Ketab—run promotional campaigns during Book Week, offering special discounts that significantly increase their sales.

 Proper Timing of Advertisements

Interestingly, none of the advertising methods are as **precisely schedulable** as SMS marketing. You can send your messages on a specific day and at a specific hour, ensuring they reach your customers exactly when intended.
Because SMS does not require internet access or high-end smartphones, almost all recipients open and read the message quickly. This is precisely why large businesses—such as chain stores, cafés, and restaurants—rely heavily on SMS marketing.
For example, chain stores typically send their promotional messages at the beginning of each month, while restaurants and cafés send theirs around meal times.

 

 Continuous Communication With Customers

Even hospitals, clinics, and large service centers use SMS panels. The main reason is to maintain **continuous and consistent communication** with their clients or patients. This communication includes sending holiday greetings, reminders, alerts, and care-related messages. Although this may seem simple, it can significantly strengthen customer trust and even lead to referral-based advertising.

 ?Which Major Brands Use SMS Marketing

Many well-known brands in Iran use promotional SMS as part of their marketing strategy. Even famous global brands such as **Subway, Starbucks, Ikea, and Facebook** stay connected with their customers using SMS marketing.
Many of these brands don’t just send promotional offers—they also send wellness tips, motivational messages, and daily engagement messages. Customers can also subscribe to their SMS newsletters to receive updates about new products.

Some of the Iranian brands that have successfully improved customer engagement through SMS marketing include:

* Filimo platform
* Irancell and MCI operators
* Ofogh Kourosh chain stores
* Large shopping centers such as Iran Mall
* Benmano factory
* Bimeh.com
* Alibaba travel agency

In addition to these, many well-known businesses—and even government and administrative organizations—use SMS panels or bulk SMS services to communicate with customers and send promotional messages.

## How to Get the Best Results From SMS Marketing

To achieve the best possible results from SMS marketing and significantly increase your sales, you must be familiar with proper marketing methods and adopt the strategies used by major brands. Below are some of the most important practices for success in SMS marketing.

 Schedule Your Messages Properly

One of the secrets behind the success of major brands in SMS marketing is sending messages at the **right time**. The ideal timing depends on the nature of your business. However, the key rule is to avoid sending messages during rest hours or low-engagement times—such as early morning or late at night.

 Use the Right SMS Copy

Most successful businesses use **short, clear, and engaging** message text. Your message should be readable and preferably include a strong hook at the beginning, since this part is visible in the notification preview and can significantly increase your open rate.

 Define the Purpose of Each Campaign

No successful business runs campaigns without a clear goal. Whether the aim is increasing visibility, boosting sales, bringing back past customers, or driving website traffic, every campaign must have a defined objective. At the end, the success of the campaign is evaluated based on that goal.

 Maintain Your Unique Brand Tone

A quick look at SMS messages sent by large brands shows that each of them has a **distinct tone and writing style**. Having a consistent brand voice tailored to your audience can greatly influence your campaign’s success.

 Niazpardaz — One of the Best SMS Panel Services

SMS marketing is one of the most effective advertising methods for both small businesses and major professional brands. By purchasing an SMS panel or bulk SMS package, you can reach your customers directly, run targeted campaigns, and carry out large-scale marketing at a low and manageable cost.
To ensure maximum reach and the highest return on investment, you need a reliable SMS service provider. One of the best SMS service providers in Iran today is **Niazpardaz**. Without dealing with the complications of buying and setting up a panel, you can simply contact their specialists and purchase bulk SMS for your marketing campaigns.

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